MARKETING STRATEGY

Olive & Rose Marketing performed an analysis of Wine Awesomeness’ marketing channels, ultimately to identify the right marketing mix for their business. This analysis took into consideration macro & micro economic factors.

The initial analysis resulted in an increase in revenue from Facebook & Instagram.

+53%

Increase in Facebook Revenue

BUT BASED ON THEIR CURRENT BUISNESS CHALLENGES, THE MOST EFFECTIVE MARKETING SOLUTION WAS AFFILIATE MARKETING.

AFFILIATE MARKETING

Affiliate Marketing boomed during & post COVID-19 as an efficient way for brands to connect with publishers on a revenue share buying model.

Wine Awesomeness had a particular interest in reaching new audiences that would generate quick returns. O&R worked to migrate Affiliate platforms and build out their strategy from the ground up.

Increased eCommerce Conversion Rate by +85%

BRAND PARTNERSHIPS

Another pivotal piece of Wine Awesomeness’ marketing strategy was to strike Brand Partnerships. This unlocks a new & engaged audience and builds brand equity.

Brand deals range from co-branded emails, exclusive deals, influencer marketing & social media blasts.

CONTENT MANAGEMENT

Olive & Rose Marketing Manages Wine Awesomeness’ Social Media Channels, which are closely tied to a content calendar.

We also engage with the community of Wine Connoisseurs.